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A Successful Online/ Offline Board Games Store For Sale

Sofia, Sofia
Asking Price:
$525 (USD) Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
$440,000 (USD)
Cash Flow:
$440,000 (USD)

Due to moving to another country, we are selling our family business - a successful offline/online retail store for tabletop games (board games, card games, miniature games). One of the few stores in the country and by far the most popular one, our store is also known in the nearby countries and serves tourists from all over the world, as well as online orders from Bulgaria, Macedonia, Serbia, and sometimes other European countries. We've worked on it for the past 7 years (5 under the current company).

The brick & mortar store has near perfect location in the wide central pat near the recreational parks of Sofia, accessible by subway and bus lines, and easy to find. The property is on a long term rental contract (great space to price ratio), so you can decide to keep it or rent a new one and reallocate. The company also has a leased car (1/2 of the lease paid).

Sales revenue $300k-360k (over 450k last year), profit over 28-35%, often more depending on deals.
Current growth is about 6.5% year to year (August data, a bit early to tell considering the strong season is in Q4), more can be expected by expanding the franchise or using more aggressive sales and advertisement strategies, as the market is still young in the country.

We are using the best possible name for such a business, which helps a lot with online sales. We also own a well developed (over 21k+ grown followers, over 95% relevant to the interest) Facebook page (less developed Twitter page), and a facebook community to help it. Online business using extremely well developed software, online payments, paypal, pickup or delivery payments.

We also have great relations with most available distributors in Europe, and some good sources outside Europe.

Domain name, social pages and online store are included in the price.

Asking price is $525k, based on expected ROI and about 90k in stock plus a leased car owned by the company (paid in half already). Stock is on site and can be inspected at any time. 90% of it is fast selling, some might need time because of how this business works.

Legally the company has extremely small debts and has perfect stature - stock credit lines in the distribution about 5-10K, but they can be closed prior sale, car lease about 14.5K (comes with the company), sales tax debt 6-8K (can be closed prior sale).

Property information

Real Estate:


Lease Terms:

Long term.

Leasehold Rent:

$1,000 (USD) per annum


Country best online plus high street physical store

Premises Details:

Two story shop, backroom, great view from the street (5x6m window)

Size in square feet:
120 sq.m.
Planning Consent:

Rental, advertisement spot available though.

Business Operation

Expansion Potential:

Our plan was to expand to two other towns - Varna and either Plovdiv or Burgas, especially the two seaside towns as they have amazing potential during the summer (less so during the winter, but Varna is still a a big town). Other possible expansion can be made by opening a gaming club - the company already owns plenty of games - initially the store had playing area but we needed it for stock (and a store and a playing area do not mix well for many reasons). There are other great plans, but we will keep the know-how until clear deal.

Competition / Market:

Two dedicated stores, one of them considered a stronger rival. Much less known though. Also some online retailers, such as Emag, Ozone, etc., but we didn't had any decrease in revenue even when they were more aggressive than now.

Reasons for selling:

Family moving outside the country.

Trading hours:

Mon-Sat 13:00-20:00, no permit needed to change it.

Years established:

Other Information

Support & training:

Dedicated for a month by staff, plus already trained staff

Furniture / Fixtures value:
$20,000 (USD) - included in the asking price
Inventory / Stock value:
$90,000 (USD) - included in the asking price
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Home based:
This business can be run from home.
This business can be relocated.

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