SALE
A Swiss company that specializes in the design, manufacture and distribution of baby and children's products that meet the highest quality and safety standards.
Product range includes app. 1 000 SKUs - strollers, car seats, high chairs, furniture, scooters, toys and other items to cater for the needs of children between the ages of 0 and 14.
The design, production and distribution of the products are under own brand.
Warehousing and sales are based in Sofia, Bulgaria for cost and tax optimization.
Fields of operations:
Active sales accounts at Amazon.de, Kaufland.de, E-bay.de;
Active sales accounts at Emag.ro, Emag.hu, Emag.bg;
Active sales accounts at Skroutz.gr;
Own B2B platform for customers from EU;
Wholesale business in Bulgaria;
Key points:
Swiss baby and child products with attractive and ergonomic design. All products manufactured by the brand has its own quality and safety certificate issued by the Swiss certification laboratory SGS.
Established list of suppliers and manufacturers that ensure flowless supply of products with the required quality standard;
Business to Business partners who cooperate on regular basis;
Fully functional B2B online platform with ERP;
Clear company internal procedures and trained team;
Wide range of products – app. 1 000 SKUs with sales statistics for past 2 years;
Organized warehousing and logistics. We ship in all EU countries at competitive prices with short delivery terms;
Company is functioning since 2021;
Trademarks and domains:
Company has registered trademarks for regular line of products (middle to high price range) and a second line for more affordable (entry price level) products. Trademarks have valid registrations throughout all EU countries.
Domain names – company have registered domain names with the following extensions: com, eu, bg, ro, gr. Sl, sk, cz, hu, hr, pl, ch, al, at, be, by, co.uk, de, es, fi, fr, is, it, li, lt, lu, lv, md, me, mk, nl, pt, re, ru, se, si, uk.
Business opportunities:
Migration to new B2B platform – ongoing;
Start of new B2C platform operational in 28 EU counties;
Developed marketing and product strategy from a leading Swiss consulting group (value 40 000 CHF). The strategy is up to date – created in 2023.
Diversification of Product Range.
Figures:
Balance sheet and P&L Statement available upon request;
Margin – 35%
Annual revenue 2023 in EUR – 725 000 EUR
Current Stock level (in EUR buying prices) – 854 000 EUR
Asking price: 600 000 EUR
Sale includes:
Supplier agreements;
Customers record;
E-commerce B2B platform;
E-commerce B2C platform operational in 28 EU countries;
Current stock;
All registered domains and trademarks;
Marketing and product strategy from a leading Swiss consulting group;
