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Well Established Convenience Store For Sale

Stoke-On-Trent, Staffordshire
Asking Price:
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Available on request

Hilton Smythe are pleased to have been given the opportunity to manage the sale of Chell Heath Store which is a well-established business with a renowned reputation amongst local residents. This is a superb opportunity to take on a high turnover local business in an area teeming with customers.

There has been a similar type of business at these premises since the 1960’s and the current owners have run it successfully and lucratively for the last 6 years or so during which time it has thrived and become an important part of the local community. The business is now being sold, albeit reluctantly and with a heavy heart only due to the owners wish to enjoy a well-earned retirement.

The vendors are keen to see their beloved business pass to an ambitious and entrepreneurial new owner who can take this already thriving business to the next level.

Chell Heath Stores is a busy Convenience store that is extremely well stocked with a comprehensive range of products including;

Newspapers and Magazines
Tobacco and vaping products
Beers, wines and spirits
Fruit and vegetables
Fresh Meat
Frozen foods
Fresh bread and pastries, cakes
Takeaway coffee
Ice creams
Greeting cards and gift bags
General groceries
Sandwiches and snacks
Dairy products
Soft drinks
Crisps and snacks.

Additionally, the business has a Lotto terminal with weekly sales of £3500-£4500, a Paypoint terminal with weekly transactions between £11,000 -£12,000 and a Payzone terminal for services not currently offered by Paypoint.

The business also has an ATM which is used to recycle cash from tills, weekly withdrawals are approximately £10,000-£12000 with monthly commissions of £650-£700.

Chell Heath Store is the biggest Premier customer in the area at Bookers Stoke-on-Trent.

The business has a healthy news bill of approximately £800 per week from over the counter sales only.

Chell Heath Store has an impressive number of regular customers many of whom use the business on a daily basis and the business enjoys great visibility on the internet.

Scope to Improve:
Advertising and marketing campaign

Maximise the use of social media particularly Facebook and Twitter

Website to extol products and services offered

Consider stocking flowers, bedding plants, shrubs etc, lots of older residents locally who would find this useful

Introduce a delivery service and consider reinstating news rounds

Reasons to Buy:
A well-established business with an enviable reputation and many regular customers

Low running costs with inexpensive rent and low business rates

Little or no competition locally

Lots of residential building going on locally which will increase footfall (60 new homes imminent)

Current owners happy to offer a handover to ensure the continued success

Ideal owner managed or partnership business

Priced to sell, business actually values higher but is being marketed at a price to facilitate a quick sale

Beautifully presented and maintained and all fixtures and fittings included in sale making this a real Turnkey opportunity.

Business has been fully renovated in the last few weeks with new roof, shutters for windows, new rear security door and ramp installation to front.

Potential owners’ accommodation or rental income from attached flat.

Hilton Smythe highly advise early viewing to avoid disappointment

This great business is likely to attract considerable interest.

Chell Heath Stores is located in the Chell Heath area of Stoke-on-Trent in Staffordshire.

Chell Heath is a suburb of the city of Stoke-on-Trent, it lies on the Northern edge of the city, approximately 1 mile from Tunstall, 2 miles from Burslem and 3 miles from Cheshire.

Stoke On Trent (often abbreviated to Stoke) is a city and unitary authority area in Staffordshire with an area of 36 square miles. In 2016 the city had a population of 261,302.

Stoke On Trent is the home of the pottery industry in England and is commonly known with the local residents as Potters. Formerly a primarily industrial conurbation, it is now a centre for service industries and distribution centres. About 9000 firms are based in the city and in 2004 KPMG declared Stoke to be the most cost effective place to set up a new UK business.

The city currently has the advantage of offering affordable business property, while being surrounded by a belt of affluent areas such as the Peak District National Park, Stone, South Cheshire and having excellent road links via the A500 and nearby M6 and rail links.

Stoke On Trent is linked to the nearby M6 motorway at junctions 15 and 16 by the A500. The A50 provides and east-west link between the M6 and M1 motorway. Stoke On Trent railway station is a mainline station on the Stafford-Manchester line (part of the West Coast Main Line between Manchester and London).

The business is situated in an unopposed and prominent position at the start of a small shopping parade in the centre of a densely populated residential area comprising a mix of property types with both private and rented accommodation and thus benefits from unusually high levels of footfall.

The business is very nicely presented and maintained with visible clear signage and the distinctive ‘Premier ‘branding. There is free parking immediately outside the premises.

Chell Heath Stores occupies substantial premises, is nicely presented and fastidiously maintained and briefly comprises;


Tiled floor cleverly designed to maximise the space available and newly refitted (at a cost of £16,000) by Retail Outlet Design with Booker re-merchandise and signage support. Perimeter shelving, central shelving gondolas, three 3.5m chillers, 5 chest freezers, 2 ice cream freezers, 3 glass fronted drinks chillers (Coca Cola) Bespoke counter with 2 RDP EPOS tills, Camelot Lottery unit, Paypoint terminal, Payzone terminal.


Window to side, stainless steel sink and drainer with Newlec water heater, 2 glass topped chest freezers, 3 lockable cabinets, Walk-in Chiller (regassed).


With tiled floor, perimeter shelving and ample floor storage space


With fluorescent lighting, perimeter shelving and floor storage space.


Staff toilet with hand wash basin.

The premises are secured by an ADT Redcare monitored alarm and a 9 camera CCTV system.


There is a two bedroom flat accessed by a separate entrance with kitchen, lounge and bathroom and presented in good order.

We are advised that Chell Heath Stores is being sold as a leasehold business opportunity. The lease on the main shop is an attractive council lease which expires in 2023. The rent is £13,000 per annum which is incredibly reasonable given the size and location of the premises.

We are advised that the business benefits from being exempt from business rates.

The sale also includes a second shop just around the corner from the main store. This shop is currently unused to prevent a competitor from opening but offers subletting possibilities. Again, the lease is a Council one which expires in 2023. The rent is £7,250 per annum which again is really reasonable.

Also included are 3 garages with one currently being rented out achieving £520 per annum, one being used as storage for the business and the thrid could also be rented out.

Monday to Saturday 6am-10pm
Sunday 7am-8pm

The business is run by our clients (2) with the help of a full time manager, two assistant managers and five part time members of staff. Ideally this business should be owner managed. The current owners do not work in the store but attend twice weekly for a few hours.

Financial Profile
Chell Heath Stores generates an advised current turnover of circa £1.09m and the business continues to grow at an impressive pace.

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